This two-headed monster is technically two separate people, but they’ve worked together so closely building SNAC for almost 30 years that it’s hard to tell. Shawn has the vision, their incredible staff makes it happen, and Jill pays for it. Coco, their senior lab hybrid is the best fitness trainer they could ever imagine. In their spare time the three of them paddle together on a family SUP or in a canoe.



Dan was born in the Sierra Nevada the same year as SNAC. He’s a skier, backpacker, traveler, trail runner who’s currently addicted to climbing. If you’re an Adventure Experimentalist, like Dan, head to SNAC Sonora and he can set you up!


If you’re wondering how it is that Peter is so comfortable in our Sonora store, it’s because he started his climbing career there. Ric set him up a couple decades ago and he’s been adventuring ever since. He’s spent years outfitting people for a variety of outdoor pursuits and now he’s back in town and can help you gear up!



Suki has been “playing” at SNAC Murphys for 13 years. She jumped right in by going snowshoeing with the SNAC Family in the winter and paddling in the summer. Besides knowing our area like the back of her hand, Suki’s been a world traveler who brings her life experience and travel experience to her job. Her favorite staff trip was the Elkhorn Slough paddle where she got to love on our SNAC babies.


One thing you can say about Paula, she loves where she lives! She spends her free time exploring the Hwy 4 corridor and Ebbett’s Pass. She hikes, bikes and skis and takes her grandkids fishing and kayaking. She makes her dogs happy when she includes them in her hikes, like this one at the Hoo Doos above Upper Kinney Lake. When she’s not enjoying her outdoor passions, she can be found welcoming you to SNAC Murphys.


Lizzy’s previous work experience makes her a perfect fit for SNAC Arnold & Murphys. She’s been an Assistant Teacher, Camp Counselor, Photographer & Media Head – and she’s even worked on Madison Avenue in New York City! She’s at home as an Assistant Women’s Apparel Buyer where she can put all her skills to good use. When she’s not working, she stays busy exploring her new home in the Motherlode!



Raised in Tuolumne County, Clint Smitheman has been exploring the Sierra Nevada since before he could walk, and he’s been skiing since the age of 10. He’s hiked, climbed, or skied over 100 peaks in the Sierra and his current obsession is his Never Summer Ski Project, an unbroken string of skiing every month in the 21st century. When he’s not busy being SNAC’s IT Department or Meteorologist, he pursues his other passions – international adventures with his life partner Susan, and dog sledding.


To say that Chad is passionate about snowsports would be an understatement. He’s been snowboarding since ’87 and worked in the industry for almost 20 years. He’s coached on the Mountain and does everything from ski & board tuning to running the rental room to being a SNAC Buyer. His priority is providing great customer service, educating our customers, and teaching his twins how to snowboard.


Max began his career in the outdoor sporting goods industry in 1999 at Santa Rosa Ski & Sports. Max has been a certified Ski Tech for over 20 years. He is passionate about turning over high-quality ski and snowboard tunes and thrives on customer satisfaction. Max became a part of the SNAC family when moving to Arnold California from the Bay Area in 2014. Max is quickly growing his reputation on the HWY 4 Bear Valley corridor for his reliable knowledge and experience in the winter sports industry. Max is also responsible for growing SNAC’s Logo Department to a whole new level. When he’s not working, he’s busy prepping his three-year-old daughter for a life of skateboarding and snowboarding.


When Kim & her husband moved to the county last year, she wasn’t messing around. This country girl has 3 Littles, chickens, goats & dogs. When she’s not wearing her office & accounting hats at SNAC, she can be found paddling her SUP or riding her motorcycle.